Biohacking My Brain Performance is the Reason for My Success
I Spent $150,000 on Biohacking My Brain Performance — Only to Discover That a New $1,000 Device Can Do Everything I Ever Dreamed of
One of the biggest insights I’ve had in my entrepreneurial career is that the functioning of my brain makes a massive difference in my success or failure.
First a little background on me: I’ve been a serial entrepreneur since I was 16 years old.
My first “business” was selling guitar lessons. Then at 19 I got serious and became a franchisee of College Pro Painters. Since that time, I’ve built 13 profitable companies, including a rapidly growing nutritional supplement company called BiOptimizers.
You could say I was “on fire” in my early 20s. I built 2 successful personal training businesses (and sold them). I launched 4 profitable companies on the internet. I felt like everything I touched would turn to gold. It made me a little arrogant and in my brash youth, I took my brain health for granted.
The money was coming in fast and furious and I began to party a lot. By the time I hit 28…
I’d Fallen Into a State of Deep Alcohol and Drug Addiction
During this time, I destroyed most of my businesses. My income dropped by 75%. Without getting into too many gory details, it got bad. REALLY bad.
I got clean and sober at 32 years old. However, my brain wasn’t sharp. My memory took a massive hit. I was struggling to remember where my keys were. I was forgetting people’s names (that I knew well).
My successes weren’t coming as easy as they were in my 20s. For the first time in my life, I struggled for success. This struggle lasted 6 long years despite staying away from drugs and alcohol.
At this time, I was beginning to explore biohacking — trying to optimize my physiology and performance with various technologies that included red light therapy, cold therapy, PEMF (pulse electromagnetic frequencies), and much more.
Plus, being the owner of a supplement company, I explored every potential nutrient for upgrading my brain performance. Most didn’t move the needle, but some (like lion’s mane mushroom extract) definitely helped.
Still, something was missing.
One day, I met my business partner Wade for lunch (we work remotely and hadn’t seen each other for a while).
He Looked Like a COMPLETELY Different Person
He was relaxed. Confident. Clear. Glowing even. I know this sounds “woo woo” — but it’s like his entire energy had shifted and become much more positive. I was dying to know what made such a difference…
“What did you do?” I asked him.
“I just did a week-long neurofeedback intensive. I was the greatest experience of my life. You need to do this.”
“I’M IN.” I told him immediately.
I didn’t even need to know the details (despite the fact that the price of this “intensive” was over $15,000.)
Just a couple of months later, I did that same experience — which focused on alpha brainwave training. I never realized how powerful neurofeedback could be for releasing past trauma, fear, doubt and limiting beliefs. But it was absolutely the case for me.
That week changed my life.
My Performance Suddenly Became Better Than It Was in My 20s…
I was now able to focus for much longer periods of time. Be highly creative. Manage stress more effectively. Handle high-pressure situations (including extreme cash flow crunches in our multiple businesses) with ease. Nothing rattled me.
I continued to do neurofeedback intensives, including training multiple brainwaves — like SMR, gamma and theta. My performance continued to grow. I was becoming a world-class CEO. I could work all day at a high level, be creative, be present for my wife and loved ones, and never miss a beat.
It was amazing. Our main business, BiOptimizers has continued to nearly double — year after year — and much of that is thanks to the gains I’ve made in doing neurofeedback.
In the $150,000 I spent on optimizing my brain using multiple technologies, supplements and more — I believe that neurofeedback has given me the highest return on investment.
The only downside?
I Needed a Daily Neurofeedback Solution at Home (and I Believe Everyone Does)
Sure, the intensive model is great. It changed my life. But it’s expensive. And time-consuming (when you factor in travel, it’s up to 9-10 days away from work and family). Most people can only do one intensive a year — if at all.
What about the rest of the year?
Seeing the gains I’d made from just doing one neurofeedback intensive solution a year, I wanted a way to do professional grade neurofeedback at home each day.
I wanted this so badly, I went so far as to invest in a $10,000 professional system.
The challenge with this was that it required sticky gel to be applied to electrodes (which then get placed on your scalp). This is a cumbersome process. It takes time to apply them, time to remove them, you have to wash your hair after. Ugh.
And the software was complicated. Plus, there was no guidance. I was on my own.
With all of these problems, unfortunately, my $10,000 home system usually sat and collected dust. I was just too busy.
That’s When I Met Paola, the Founder of Sens.ai — Who Cracked the Code on Pro-Grade Home Neurofeedback Training
She too had profound experiences during neurofeedback intensives… and she too wanted a home solution. The difference was that she had an electrical engineering background, and partnered with another brilliant engineer to create their own system — now called Sens.ai.
The first time they demo’d Sens.ai for me — I was blown away:
It could train all of the major waves — gamma (the brainwave of advanced monks), theta (the brainwave of deep insight, healing and strategic thinking), SMR (for stress management and psychological resilience), and alpha (for joy and creative flow).
There was no gel or complex software required — just moisten the electrodes on the wireless headset with water and strap it on. It syncs to your phone and you can begin training immediately. This saves 30-45 minutes off the normal process, which for business people, is the difference between doing it or not.
It was completely guided — their programs are like having an advanced practitioner guiding your process every step of the way. This is something I had at the $15,000 intensives but was lacking in my other expensive home system. With Sens.ai, I was being shown the way to train my brain for peak performance, healing, better meditation, stress resilience, and more.
Plus, they include two other breakthrough technologies — heart-rate variability and photobiomodulation (PBM). I had spent over $3,000 on other devices that incorporated these technologies, which are incredibly powerful and researched ways to enhance brain performance through better nervous system regulation and — in the case of PBM — an immediate boost in brain electricity without caffeine or stimulants of any kind.
I couldn’t believe they’d manage to get all of this into one device. I was so excited that I not only committed to pre-ordering 10 units for my team, I invested in the company.
Now, with Sens.ai launching their Indiegogo campaign, I feel compelled to share my story with more people.
As noted, I’ve spent multiple 6-figures on biohacking technologies and experiences over the years, especially when you factor in the cost of the neurofeedback intensives I’ve done.
And out of everything — I’m by far MOST excited about Sens.ai — and the promise of having this technology, the programs and brain benefits available to me, my team, and ultimately more of the world.