Neurofeedback (NFB) has been used for over 50 years to improve mental wellness. NFB relies on two processes that are innate to you already: neuroplasticity and operant conditioning. During NFB, your brainwaves are translated into audiovisual queues. You will hear reward sounds and see reward visuals. This all happens faster than the speed of analytical thought - your brain just knows what to do once you decide you want these rewards. It is you, not the tech, that is adapting your brainwaves based on the reward sounds/visuals, The neurofeedback (real-time audiovisual queues) is just a mirror that guides you to learn these healthy brain states. The use of NFB is gaining popularity because of its ability to create lasting trait changes. It is like exercise for your brain. After an average of 8 to 12 weeks of daily neurofeedback training, NFB can create new & stronger neural pathways that can lead to lasting improvements in performance.